The Do's and Don'ts of using Clay Masks

The Do's and Don'ts of using Clay Masks

Clay face masks have almost become a skincare caricature, cucumber eye slices included of course. The humble face mask rarely gets the credit it deserves, often left in the shadow of its skincare counterparts. In fact, a regular clay mask is an important step of any regimen, purifying, pore, cleaning, exfoliating and refreshing the skin in less than 10 minutes. Let’s go through some of the major do’s and don’ts of clay masks so you can get the most out of this underdog skincare product. 


All the DO’S

1. Use a clay mask once a week

A good rule of thumb for clay mask usage is fitting it in once a week to your skincare regime. If you have very oily skin, you might want to add another mask session in there as well. Make sure to stick to the same day every week so you don’t forget!

2. Spritz to stay hydrated 

Ideally, you don’t want to let your clay mask dry out too much, as this can dehydrate the skin. Keep your mask moistened by applying a thick, even layer and spritzing with your favourite hydrating face mist. We love the Biossance Squalane and Hyaluronic Toning Mist. 

3. Exfoliate beforehand 

Exfoliating and buffing away dead skin cells before masking allows the clay to penetrate deeper, drawing out impurities and purifying. Make sure to go in with a clarifying cleanse using our Glycolic Facial Cleanser. Rich in glycolic, our best-selling cleanser offers gentle exfoliation that’s perfect for pre-mask use. 


All the DON’TS

1. Over-mask

Over-using a clay mask proves detrimental to your skin. If you use a clay mask every night, you’d soon find that your skin feels dehydrated, stripped of vital natural oils. Can’t get enough of the mask life? Switch to a hydrating option in between your clay masks. The Tata Harper Hydrating Floral Mask is packed with thirst-quenching ingredients.

2. Leave your mask on too long 

Ever left a clay mask on too long and felt like if you smiled your skin could crack? Not a good look. Typically you only need to leave these kinds of masks on for 10-15 minutes to work their magic, anything longer would over-strip the skin. Don’t forget to keep your skin nourished and apply our Hydrating Night Cream after removal. 

3. Feel like you have to apply product everywhere 

Not all areas of our skin are the same, some parts are more dehydrated/oiler/acne prone than others. There’s no rule that a clay mask has to be used all over your face. You might instead want to apply only on the oilier part of your T-zone, to avoid dehydrating other dry patches of skin. 

Clay your way to the skin of dreams 


Our Spa Clay Mask is formulated with nourishing Bentonite and Kaolin clays to deeply purify the skin whilst never stripping over dehydrating. Try it yourself here.