Why Clay Masks Are A Buzzword Right Now

Why Clay Masks Are A Buzzword Right Now

It’s August, so if you’re not walking around the house in a fluffy robe and slippers at lunchtime, kudos to you! When the weather gets colder, it seems like the best thing to do is snuggle up and hibernate. Take this time to pamper yourself. After all, it is still winter, and your skin needs hydration.

Today we’re talking about all things ~Clay Masks~! Why we use them, the history of them, and why they’re on everyone’s lips (and faces) right now. Let’s get into it:

Clay 101 

Typically, when a mask contains clay, this means either Kaolin, Bentonite, white, green or red clay. For reference, Our Spa Clay Mask contains both Kaolin and Bentonite!

Queen Cleo

The first Egyptian face masks were made of clay! In fact, it has been said that Cleopatra herself used a dead sea mud mask on her face twice a week. If the queen of Egypt had a beauty line, we’re sure she would have called it Clay By Cleopatra. Chic!

The C Word

*It-must-not-be-named* (okay, COVID-19...) means that with so many of us spending more time at all, we have more time to take care of our skin. Now more than ever, it’s also really important that we take care of our mental health. Our remedy for stress? A bath, meditation, a good psychologist that you click with, and an amazing skincare routine that includes a weekly face mask. Specifically, one that includes clay!

Why We Love It: An Essay

Just kidding. Here are some benefits:

  • Detoxifies skin
  • Unclogs pores and treats oily skin
  • Promotes a brighter and smoother complexion
  • Helps tackle acne and breakouts

And the list goes on and on!


Q’s & A’s

 Why do clay masks make my skin feel tight?

This is the clay doing its job well! It dries up the skin’s natural oils and draws it to the surface.

How often should I apply a clay mask?

 1-2 times a week, like Cleopatra, of course. (The queen really knew what she was doing…)

Do I apply the clay mask before or after my other skincare products?

 Cleanse first! Apply the clay mask, wait 10 minutes, then wash it off. Apply serum, then your moisturiser.


So there you have it! If you have any other questions, just send us through a DM on our Instagram.


Interested in trying our Clay Mask? Find it in our Clay Mask and our Anti Acne Bundles.